I believe design leadership is about more than taste; it is about creating the conditions for excellence to happen again and again.

At StubHub, I founded the company’s first design organization and led the transformation of its buyer and seller experience, culminating in a successful IPO. Earlier at Meta and Amazon, I guided teams designing products used by hundreds of millions worldwide, learning how shared goals and principles connect vision and execution to drive impact at scale. Check out case study examples: Vision: Unified Business Experience and Business Setup in Facebook Business Suite.

My approach blends craft and strategy, empathy and rigor. I am passionate about building what lasts: products people want to return to, teams that grow with the company, and systems that scale with intention and care.